by Administrator
8. September 2008 05:44
Every one of us is feeling the pressure of rising fuel costs. Wineries are no exception. Even things like petroleum based fertilizers have almost doubled in price. This immediately important issue will result in one of two things: The consumers absorbing the cost, or the wineries absorbing the cost. Personally, I'm all for the latter. Fortunately, the wineries seem to be as well. They are having to get extremely creative. Using new electric ATVs to get around the vineyards, or installing solar panels have been a couple of popular cost cutting alternatives. Another idea growing in popularity is decreasing the weight of the actual bottles, causing less strain on the delivery trucks. Some major wine companies are also requiring their executive level offices to either carpool or (gasp!) take the bus to board meetings.
I personally have felt the hit as well. I recently sold my fighter jet to the Air Force for pennies on the dollar. Which of course means I can no longer justifiably wear my aviator sunglasses, so needless to say, I'm extremely distraught. Tell me, what changes have you had to make?
